The mission of this movement is recruit and expand the consumer base to target the largest socioeconomic group in the world by reconnecting them to economic and societal value, thus improving the standard of living... Because this is a movement, we will move in three phases (SECURE, OWN, and SUSTAIN) to accomplish our goals. This movement plan helps us attain resources, monitor growth, and evaluate impact. Click on the Buttons below to Move through the We C.A.R.E Movement.